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This site has the following on the web page, "Letterpress Printing, Letterpress Invitations, Letterpress Cards." Our analyzers noticed that the web page also said " The Bell Type and Rule Company." The Website also stated " Here at Bell Type we manufacture hand set metal type. Hot Gold Foil Stamping, Leather Embossing, Engraving and. Over the years, our type has been and continues to print on a plethora of items. Hot Foil Stamping Embossing Engraving Machines. Our Foundry Type is use in a verity of hot stamping machines to, imprint pencils,. Make imprinted ribbon and even gold stamp the brim of hats." The website's header had Embossing Type as the most important keyword. It was followed by Metal Type, dies, and Hot Gold Foil Stamping Type Letters which isn't as highly ranked as Embossing Type. The next words the site uses is Kingsley Machine Type Letters. Hot foil Embossing Leather was also included and will not be seen by web crawlers.